Meqqusaalik

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FROM FEATHER TO FACE

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FROM FEATHER TO FACE

Meqqusaalik’s former logo was an intriguing, elegant feather. But it didn’t tell the full story of the inspiration behind the name. The new logo signifies our respect for our ancestors, the forces of nature and spiritual protection.

The inspiration behind the name is the ancient story of Meqqusaalik, the spirit guide who could protect humankind with his magical plumage. A compelling tale of positive interaction between people and the spirit world.

However, in the stories passed down from our ancestors we have only limited descriptions of what the spirit guide looked like. This made finding a facial image of Meqqusaalik quite a challenge. We drew inspiration from artefacts such as old Inuit masks, Greenlandic tupilaq shamanic figurines, and illustrations. The end result is a logo representing the face of Meqqusaalik as he might have looked: half bird, half human. Smiling and kindly. With feathery, protective hands. A logo that moves the brand a step closer to the Greenlandic soul, and our tradition of wearing amulets as protection against the harsh Arctic climate.

The new Meqqusaalik logo is therefore more than just a new design. It also serves as a contemporary amulet sewn into every garment.

The new logo was created in a partnership between KNI Marketing and Marketsquare, in Copenhagen. In autumn 2023, Meqqusaalik received a Cresta Award for best design. The prestigious international Cresta Award celebrates the best work in advertising and design.

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Deliver to
🇩🇰 Danmark
Language
🇬🇧 EN
Contact
J.M. Jensenip
Aqq. 2 3911
Sisimiut Grønland
E: [email protected]
T: +299 862 400
Menu
Deliver to
🇩🇰 Danmark
Language
🇬🇧 EN
Contact
J.M. Jensenip
Aqq. 2 3911
Sisimiut Grønland
E: [email protected]
T: +299 862 400

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Size guide for tops

SIZE ARMS CHEST WAIST HIP
XS 59,5 82 68 91
S 60 88 74 97
M 60,5 94 80 103
L 61 100 86 109
XL 61,5 106 92 115
XXL 62 112 98 121

All measurements are in cm.

How to measure your upper body

1. arms

Let your arm rest at your side. Measure from shoulder to wrist along the elbow.

2. Chest

Hold the tape measure under your armpits and measure across your chest at the widest point.

3. Hoist

Measure around the waist where it is narrowest.

4. Courtyard

Measure around the hip where it is widest.

Size guide for bottoms

SIZE WAIST HIP INSIDE SEAM
XS 68 91 78
S 74 97 78
M 80 103 78
L 86 109 79
XL 92 115 79
XXL 98 121 79

All measurements are in cm.

How to measure your lower body

1. Hoist

Measure around the waist where it is narrowest.

2. Yard

Measure around the hip where it is widest.

3. inseam

Measure from the crotch along the inside of the leg to the floor.

Size guide for tops

SIZES ARMS CHEST TAJLE HIP
XS 59 88 76 90
S 61 94 82 96
M 63 100 88 102
L 64,5 106 94 108
XL 65,5 112 100 114
XXL 66,5 118 106 120
3XL 67,5 124 112 126

All measurements are in cm.

How to measure your upper body

1. arms

Let your arm rest at your side. Measure from shoulder to wrist along the elbow.

2. Chest

Hold the tape measure under your armpits and measure across your chest at the widest point.

3. Hoist

Measure around the waist where it is narrowest.

4. Courtyard

Measure around the hip where it is widest.

Size guide for bottoms

SIZE WAIST HIP INSIDE SEAM
XS 76 90 80
S 82 96 81
M 88 105 82
L 94 108 83
XL 100 114 84
XXL 106 120 85
3XL 112 126 86

All measurements are in cm.

How to measure your lower body

1. Hoist

Measure around the waist where it is narrowest.

2. Yard

Measure around the hip where it is widest.

3. inseam

Measure from the crotch along the inside of the leg to the floor.

Size guide for bottoms and tops

SIZE BREAST WAIST HIP INSIDE SEAM
98-104 56 54 59 44
104-110 57 55 61 48
110-116 58 56 63 51
122-128 64 58 69 59
134-140 70 61 75 65
146-152 76 65 81 71
158-164 82 69 87 77
116 58 56 63 51
128 64 58 69 59
140 70 61 75 65
152 76 65 81 71
164 82 69 87 77
176 88 74 92 83

All measurements are in cm.

How to measure your lower and upper body

1. Chest

Hold the tape measure under your armpits and measure across your chest at the widest point.

2. Hoist

Measure around the waist where it is narrowest.

3. Courtyard

Measure around the hip where it is widest.

4. inseam

Measure from the crotch along the inside of the leg to the floor.

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