OLE KRISTIANSEN TELLS THE STORY OF MEQQUSAALIK
Ole Kristiansen is one of our most renowned musicians and songwriters, popular not only in Greenland but around the world.
TESTED BY GREENLANDIC FISHERS AND HUNTERS
We live in one of the most challenging natural environments on Earth. So everything we surround us with must be able to withstand our Arctic life. This includes our clothing.
WHO IS MEQQUSAALIK?
We have always known that our natural environment is unpredictable. We have also always known that our clothing needs to do more than simply protect against the elements. That is why our outdoor wear has the name and power of the ancient spirit guide: Meqqusaalik.
FROM FEATHER TO FACE
Meqqusaalik’s former logo was an intriguing, elegant feather. But it didn’t tell the full story of the inspiration behind the name. The new logo signifies our respect for our ancestors, the forces of nature and spiritual protection.
A SUMMER ANORAK INSPIRED BY THE PAST
The word anorak is a Greenlandic word (annoraaq), and actually means a hooded, pull-over jacket that doesn’t open all the way up in the front. Our summer anorak is inspired by the colourful cotton anoraks that were popular in Greenland in the 1930s. Today, we use modern fabrics, but the cut is almost exactly the same.
KNI A/S DONATES MEQQUSAALIK OUTDOOR WEAR TO SISIMIUT’S HOMELESS
Once again, homeless people in Sisimiut can get a free haircut this year at Salon Inuit. At the same time, other companies will also be making donations. Meqqusaalik is contributing to this excellent initiative with a donation of protective outdoor wear.
