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FROM FEATHER TO FACE

Meqqusaalik’s former logo was an intriguing, elegant feather. But it didn’t tell the full story of the inspiration behind the name. The new logo signifies our respect for our ancestors, the forces of nature and spiritual protection.

The inspiration behind the name is the ancient story of Meqqusaalik, the spirit guide who could protect humankind with his magical plumage. A compelling tale of positive interaction between people and the spirit world.

However, in the stories passed down from our ancestors we have only limited descriptions of what the spirit guide looked like. This made finding a facial image of Meqqusaalik quite a challenge. We drew inspiration from artefacts such as old Inuit masks, Greenlandic tupilaq shamanic figurines, and illustrations. The end result is a logo representing the face of Meqqusaalik as he might have looked: half bird, half human. Smiling and kindly. With feathery, protective hands. A logo that moves the brand a step closer to the Greenlandic soul, and our tradition of wearing amulets as protection against the harsh Arctic climate.

The new Meqqusaalik logo is therefore more than just a new design. It also serves as a contemporary amulet sewn into every garment.

The new logo was created in a partnership between KNI Marketing and Marketsquare, in Copenhagen. In autumn 2023, Meqqusaalik received a Cresta Award for best design. The prestigious international Cresta Award celebrates the best work in advertising and design.

OQAATSIT SORLIIT / VÆLG SPROG / CHOOSE LANGUAGE

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Choose type:

Woman
MEN
Children

SIZE CHART FOR TOPS

SIZE

XS

S

M

L

XL

XXL

ARMS

59,5

60

60,5

61

61,5

62

CHEST

82

88

94

100

106

112

WAIST

68

74

80

86

92

98

HIP

91

97

103

109

115

121

All measurements are in cm

HOW TO MEASURE YOUR UPPER BODY

1. ARMS

With arm relaxed at your side and slightly bent, measure from shoulder to elbow and down to wrist.

2. CHEST

With arms relaxed at your sides, measure under your arms, around the fullest part of your chest.

3. WAIST

Measure around your waist at the narrowest part.

4. HIP

Standing with feet hip width apart, measure around your hips at the widest part.

SIZE CHART FOR BOTTOMS

SIZE

XS

S

M

L

XL

XXL

Waist

68

74

80

86

92

98

HIP

91

97

103

109

115

121

Inseam

78

78

78

79

79

79

All measurements are in cm

1. WAIST

Measure around your waist at the narrowest part.

2. HIP

Standing with feet hip width apart, measure around your hips at the widest part.

3. INSEAM

From a standing position, measure from your crotch down the inside leg to the floor.

SIZE CHART FOR TOPS

SIZE

XS

S

M

L

XL

XXL

3XL

ARMS

59

61

63

64,5

65,5

66,5

67,5

CHEST

88

94

100

106

112

118

124

WAIST

76

82

88

94

100

106

112

HIP

90

96

102

108

114

120

126

All measurements are in cm

HOW TO MEASURE YOUR UPPER BODY

1. ARMS

With arm relaxed at your side and slightly bent, measure from shoulder to elbow and down to wrist.

2. CHEST

With arms relaxed at your sides, measure under your arms, around the fullest part of your chest.

3. WAIST

Measure around your waist at the narrowest part.

4. HIP

Standing with feet hip width apart, measure around your hips at the widest part.

SIZE CHART FOR BOTTOMS

SIZE

XS

S

M

L

XL

XXL

3XL

WAIST

76

82

88

94

100

106

112

HIP

90

96

102

108

114

120

126

INSEAM

80

81

82

83

84

85

86

All measurements are in cm

HOW TO MEASURE YOUR LOWER BODY

1. WAIST

Measure around your waist at the narrowest part.

2. HIP

Standing with feet hip width apart, measure around your hips at the widest part.

3. INSEAM

From a standing position, measure from your crotch down the inside leg to the floor.

SIZE CHART FOR BOTTOMS AND TOPS

SIZE

98-104

104-110

110-116

122-128

134-140

146-152

158-164

116

128

140

152

164

176

CHEST

56

57

58

64

70

746

82

58

64

70

76

82

88

WAIST

54

55

56

58

61

65

69

56

58

61

65

69

74

HIP

59

61

63

69

75

81

87

63

69

75

81

87

92

INSEAM

44

48

51

59

65

71

77

51

59

65

71

77

83

All measurements are in cm

HOW TO MEASURE THE UPPER AND LOWER BODY

1. CHEST

With arms relaxed at your sides, measure under your arms, around the fullest part of your chest.

2. WAIST

Measure around your waist at the narrowest part.

3. HIP

Standing with feet hip width apart, measure around your hips at the widest part.

4. INSEAM

From a standing position, measure from your crotch down the inside leg to the floor.